Fractional marketing for healthcare and B2B tech
Hey, I'm Cody.
I find the revenue hiding in the pipeline you already have. Fifteen years running marketing inside healthcare, SaaS, and fintech companies taught me something most agencies won't say out loud: you probably don't have a lead problem. You have a follow-through problem. I fix that, and I hold the fix accountable to booked revenue.
Recent results
A few numbers I'm proud of
Each one comes from the CRM, ad platform, or analytics tool that produced it. Each has a story below.
Case studies
The stories behind the numbers
Pipeline reactivation, B2B healthtech
11 pipeline deals created by an AI agent with zero human touches
A B2B software company was sitting on a database of stalled leads nobody had time to work, and hiring SDRs would have cost $80K a head before a single meeting got booked. An AI agent turned those leads into booked meetings instead.
In-house leadership, healthtech SaaS
68% lower cost per demo and 2.4x demo volume in one year
A chronic care management software company had steady ad spend and shrinking returns. Their website spoke to every kind of medical practice at once, so it convinced none of them. The same budget became more than double the demos at a third of the cost.
Agency client, safety-science enterprise
700% more conversions from a paid search rebuild
The EHS software division of a global safety-science company was paying heavily for search leads its sales team didn't trust. A full account rebuild organized campaigns around buyer intent and redefined conversions around what sales considered a real lead.
In-house, consumer fintech
100,000+ leads in one year with acquisition costs held flat
A fintech that helps renters build credit needed volume at consumer scale without letting cost per lead drift. Channels ran as one portfolio against a single CPL target, and landing pages were tested until they converted at two to three times the norm.
In-house, healthcare IT
255% more demo requests and $1M in pipeline from a chatbot
An EHR and telehealth provider serving rural hospitals sold to careful buyers who research thoroughly and rarely fill out forms. A rebuilt funnel and a chatbot that met buyers mid-research turned that reality into pipeline.
How I help
One person, the whole funnel
I work strategy through execution. I don't hand you a deck and disappear, and every engagement is scoped against a pipeline goal we agree on together.
Fractional marketing leadership
Your marketing function, led part-time: strategy, budget, channel mix, team and agency coordination, and reporting your board will actually trust.
Pipeline reactivation and AI agents
The leads you already paid for are worth more than the ones you haven't bought yet. I build systems that wake up stalled pipelines and hand warm prospects to agents that book the meeting.
Answer-engine optimization
Your next customer is asking ChatGPT who to consider. I measure how visible you are in AI assistants today, then build the content and structure to improve it.
Paid media and SEO
The unglamorous foundations: account structure, conversion tracking, technical SEO. They quietly decide whether everything else works.
About
The marketer who builds his own tools
I've spent fifteen years on both sides of the table. Inside SaaS, healthcare, and fintech companies I was the person who owned the pipeline number. Inside agencies I was the consultant clients asked for by name. That range is the whole point: I can set strategy in the morning and fix the ad account, the CRM, or the attribution model in the afternoon.
I'm technical for a marketer. I write Python and SQL, build my own automations and AI agents, and treat every marketing idea as a hypothesis the data gets to judge. When AI assistants started answering buyers' vendor questions, I didn't wait for someone else's playbook. I built one, and it worked.
If your marketing is busy but your pipeline doesn't show it, that's the exact problem I enjoy most. Tell me about it. Worst case, you get a useful outside read.
At a glance
- 15 years, in-house and agency
- 34% inbound ARR growth, year over year
- $2M+ pipeline in a single role
- Google Ads Search certified
- HubSpot and Salesforce implementations led
- Hermes Gold and PRSA Phoenix awards
- Atlanta, GA. Works everywhere.
Questions
Things people usually ask
What is answer-engine optimization (AEO)?
It's the work of making sure your company shows up, accurately, when buyers ask AI assistants like ChatGPT, Gemini, or Perplexity for recommendations. It blends structured data, clear content about who you serve, and third-party citations, then measures your visibility share over time. In a recent engagement, AI visibility grew 69% in 30 days.
What does a fractional marketing leader actually do?
The same job a VP of Marketing does: strategy, budget, channels, automation, reporting. You get it for a set number of hours each week at a fraction of a full-time hire's cost, scoped against pipeline created so we both always know whether it's working.
Who do you usually work with?
Healthcare and B2B tech companies with real lead flow and real budgets, where marketing is busy but the pipeline doesn't reflect it. My background spans healthtech, fintech, software, and eCommerce.
How quickly do results show up?
Structural fixes usually show within 30 to 90 days: ad account cleanup, conversion tracking, sharper positioning, pipeline reactivation. In my most recent rebuild, cost per demo fell 68% and demo volume grew 2.4x year over year. I'll always tell you which kind of fix we're making and how long it should take to see.
Say hello
Tell me what's not working
Two sentences is plenty. I read everything myself and reply within one business day. If I'm not the right fit, I'll tell you that too.
Prefer LinkedIn? Find me here.