68% lower cost per demo and 2.4x demo volume in one year

Where things stood

A chronic care management software company had steady ad spend and shrinking returns. Cost per booked demo had climbed to $1,290, and the website tried to speak to every kind of medical practice at once, which meant it truly convinced none of them.

What we changed

We got specific about the customer. The website was rebuilt around the one practice profile that closed fastest and stayed longest. Messaging, structure, and conversion paths all pointed at them.

We cleaned up the ad accounts. Campaign structure, match types, and conversion signals were rebuilt so the platforms optimized toward booked demos, not clicks that felt like progress.

We let automation do the patient work. Engagement-based nurture routed warm prospects to an AI agent that researched them, wrote its own outreach, and booked meetings on its own. That system created 11 pipeline deals and has its own case study.

We showed up where buyers ask questions now. Structured data, entity-focused content, and citation work grew AI assistant visibility 69% in 30 days, alongside number one Google rankings on the core category terms.

How it turned out

Cost per demo fell 68% while volume grew 2.4x, the pairing that matters because either one alone can be bought. Inbound ARR grew 34% year over year, and more than 1,500 qualified content downloads built an audience that keeps converting on a lag.

Results shared with the company anonymized.