100,000+ leads in one year with acquisition costs held flat

Where things stood

A fintech that helps renters build credit had an enormous audience and very little room for acquisition error. Growing meant scaling a multi-million dollar budget without letting cost per lead drift.

What we changed

We ran channels as a portfolio. Paid social, paid search, and SEO were managed against one CPL and CAC target, with budget re-weighted weekly toward whatever the data earned.

We treated landing pages as a lab. Audience-specific messaging and steady UX testing pushed conversion to 25 to 30%, which is two to three times the industry norm.

We automated the lifecycle. Behavioral triggers built on platform data tripled email conversion. Along the way the team implemented both Salesforce Marketing Cloud and HubSpot.

How it turned out

More than 100,000 leads in a single year with the acquisition economics intact, which is the hard part and the reason the machine kept scaling instead of burning out.

Results shared with the company anonymized.