255% more demo requests and $1M in pipeline from a chatbot

Where things stood

An EHR and telehealth provider serving rural hospitals sold to careful buyers who research thoroughly and rarely fill out forms. Demo requests were the bottleneck for everything downstream.

What we changed

We rebuilt the demo funnel on evidence. Landing page redesigns driven by session recordings and behavioral data grew demo form completions 255%.

We met buyers mid-research. A conversational chatbot answered questions the way a good booth conversation does, and converted those conversations into $1M of new sales pipeline.

We did the patient SEO work. Technical audits and a steadier content strategy grew Page 1 Google keywords from 71 to 233.

We rebuilt the foundation. A Pardot to HubSpot migration gave the team a marketing stack it could actually run.

How it turned out

A demo pipeline that no longer depended on cautious buyers volunteering their contact information, and a marketing stack the team could operate without a specialist standing next to it.

Results shared with the company anonymized.