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Pipeline reactivation, B2B healthtech
11 pipeline deals created by an AI agent with zero human touches
Where things stood
A B2B healthtech software company had the problem almost every growth-stage company has and almost none admit: a database full of leads nobody was working. Content downloads, aged demo requests, closed-lost deals. Thousands of contacts the company had already paid to acquire, going cold in the CRM. The standard fix is hiring SDRs at $70K to $90K a head, with a three to six month ramp and constant churn. There was no appetite for that, and there didn’t need to be.
What we built
The system has two halves that only work together.
First, engagement-based nurture. Instead of blasting the whole database, automated nurture tracked how each contact behaved: what they opened, what they downloaded, what pages they returned to. Contacts that crossed real engagement thresholds got routed forward. Everyone else kept getting patient, useful content.
Second, an AI prospecting agent. Warm contacts were handed to an agent that researched each person and company, wrote its own personalized outreach, handled replies, and booked meetings directly onto the sales calendar. Not templates with a first-name token. Individual research, individual messages, individually timed follow-ups, running around the clock.
How it turned out
Over 2,000 personalized messages went out at a 3.1% reply rate, which beats most human SDR benchmarks for this kind of outreach. The agent booked meetings on its own and created 11 pipeline deals with zero human touches before the handoff to sales. The company got an SDR function’s output for the cost of software and setup, from leads it had already paid for.
The honest caveat: an agent is only as good as the pipeline logic feeding it. The nurture routing is what made the outreach land as helpful instead of spammy. Skip that half and you’ve built a robot that annoys people faster.
This is the system I install for clients: turn the leads you already have into booked meetings in about 60 days, without hiring SDRs. Results shared with the company anonymized.